SKINS SIGNS UP WITH SLAM FOR EXTENDED MARKETING

Skins Footwear has announced an alliance with SLAM (Sportie LA Media), the media marketing division of top indie retailer Sportie LA. SLAM provides nontraditional marketing and consulting for select brands.

"We've been very aggressive about our marketing and have assembled a team that spans the spectrum of industry

expertise," said Skins Footwear CEO Mark Klein. "When our line was in development, we sat down with numerous retailers, and Sportie LA was obviously one of the key players whose input we sought." Klein went on to say that in meeting with the company's SLAM principals, he discovered a group that could offer "an innovative approach and broad-based expertise spanning Web marketing & promotion, branded content, and product development."

According Isack Fadlon, co-owner of Sportie LA, "Skins Footwear is everything that's creative and adventurous about our business. With regard to special marketing efforts undertaken by SLAM, that's exactly what we look for."