A Chance to See Some SKINS and Score Some BONES
Klein will be on site all day, training sales staff and demonstrating the patented, two-part
interchangeable footwear structure of Skin and Bones for customers. Having stated early on that building a long-term relationship with the Skins customer is a high priority, Klein has announced that both walk-ins and online purchasers (up to the first 5,000) will receive the first generation Bone ($60 retail) free in exchange for their registration and feedback. They will get a brochure allowing them to register with a unique number to get the next-gen Bone 2.0 in October, also free of charge. The give-away is part of a Consumer Partnership Program that makes consumers part of an ongoing part of the company's internal research, working with designers and engineers to enhance the innovation of Skins and Bones."We are thrilled to introduce the Consumer Partnership Program with the debut of Skins at retail and apologize for some minor logistical delays," said Klein in a statement. "The most valuable part in perfecting the engineering of our product is consumer feedback. Clearly, the launch has been eagerly anticipated, and our management team will be working with our retail partners next week to ensure a tremendously successful rollout of Skins footwear."
SLAM, the media and marketing division of Sportie LA, will be debuting its Skins branding spot, "Flexible", created specifically for the launch. The spot hits the Web this month, on Youtube, Revver, here on the SLAM-powered GetSkinnedAlive, and more, but visitors will be given an exclusive preview at the clinic.
The Skins in-store clinic takes place at Sportie LA's Genesee store, at 7753 Melrose Avenue. Doors open at 11am, and heavy customer traffic is expected.
For more information, please contact hesh@sportiela.com
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Skins shoes really exist! I went to Sportie LA today and got to play around with them. They are very real and very cool! There is also a lot more than meets the eye---something that is not disclosed on the Skins website or any retail website (which would be helpful). So here it is: Each bone comes with two different sizes of insoles. This is why there are only even increments of sizes for sale of the bone. If you purchased a size 10 bone for example, you would receive a size 10 insole, and also a size 10.5 insole. The insole and bone fit into the skins wonderfully. There is a flap that folds over the heel of the bone and then the insole is placed on top of that flap, which makes a perfect shoe.
For all of you who purchased your Skins online and are waiting for them to be delivered, you should receive them very soon!