Skins Promotion: People Get Ready...there's a Webtest coming
Following the launch of Skins Footwear, and with its in-store clinics well under way around the country (stay tuned for video & pics), the time has come to bring creatively-inspired types from all over the globe in on the fun.
Recently, a certain blogger blew us away with his take on the Skins brand, and we'll soon be premiering his spec campaign right here on GetSkinnedAlive.com. This will be followed by a Webtest in which you'll be called upon to get down with your creative self and show us what you've got.
Also upcoming are a new SLAM-crafted Skins branding spot...and for the first time, some behind-the-scenes footage chronicling Skins' journey from the drawing board to the sales floor.
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Skins are the bomb!!!
Just ordered a 2nd pair!!!!
On a wave of marketing cool, the new hot thing in footwear—Skins and the all important Bone—finally have arrived at retail stores. Skins Inc.’s concept may start a footwear revolution, but it’s going to take execution and education to win over the masses.
New York City-based Skins Inc. takes a “Bone,” an inner orthopedic support section, and slips over it an outer collapsible, flexible “Skin” to make a two-part shoe that is high in panache, versatile and conceptually simple yet ingenious. Buyers purchase one Bone and then have the foundation for a full Skins collection of various styles. No matter what the Skins looks like, the shoes have the same fit and feel.
Read the rest of the story: http://www.smallcapinvestor.com/articles/09182007-skins_apparel_shoes_sknn