A Mondo Convo

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by Hesh Rephun

On a cool winter evening in LA (read: long-sleeve tee weather), GSA sat down with blogger MondoMouth, and - over lunch and a few premium beers -  got some insight into what makes this smooth-talker tick.

 
GSA: Mondo, first of all, we know you're a busy blogger, so thanks for doing this interview.

 
MondoMouth: Well, you are springing for lunch at Sizzler so I'll try to give you your $11.95 worth.


070702_DG_1145_SkinsBeach.jpgGSA
: Since you traveled into the Skins Footwear and SLAM orbit this summer, you've written and directed specs spots, inspired a short film contest that's about to launch worldwide, and invaded Latin America. What are you up to now? And what's up with your blog charting so well overseas?


MM: Right now, I'm having conversations about directing a commercial in Chile, shooting a recruiting video for the City of Los Angeles, and developing a music-based idea I had into a reality television show. 

To answer part 2 of your question, I'm very grateful to be acknowledged by the international community. One of the reasons I think MondoMouth succeeds is that his humanity, his plight, overcomes all language barriers. 


GSA: Speaking of being in touch with humanity, one of the reasons we root for the Skins Footwear crew is that they tell it like it is and they're willing to take chances. Do you consider yourself a risk-taker?

 
MM: Absolutely.  I have the bumps and bruises to prove it.  I don't buy into that nonsense about the meek inheriting the earth.  You've gotta take risks or else be prepared to be a doormat.  Personally, the prospect of somebody wiping their muddy boots all over me is not appealing at all.  Anything worth doing requires risk, which is why I respect the hell out of Skins for challenging the shoe industry with a revolutionary footwear design - and taking their bumps and bruises with grace.


070702_DG_1346_SkinsBeach.jpgGSA:
In your postings, you talk a lot about subjects ranging from everyday life (see Mondo's postings on plumbing...) to the not-always-so-glam world of major motion picture production...but can you tell us a little about yourself? 

 
MM: I didn't go to film school.  I went to work.  It just so happens I went to work in the film business.  I've been fortunate in that I've crewed on multi-million dollar productions, some great feature films: Bad Boys, Apollo 13, Jade, Armageddon, Crimson Tide, World Trade Center, Lions for Lambs... and television shows like "90210, Melrose Place, 7th Heaven and Everybody Hates Chris.  It's impossible not to learn, especially when its Ron Howard, Oliver Stone, Michael Bay, Tony Scott, William Friedken or Robert Redford directing.


070702_DG_1315_SkinsBeach.jpgGSA:
Now that you're a Skins insider, have you had a chance to preview the Spring/Summer 08 line?

 
MM: Yes!  I was blown away by the fashion. It radiates colors, comfort and style. I don't want to sound like Larry King when he reviews movies - "Spectacular!" - I mean, he knows squat about movies, I know roughly the same about shoes... but I think people are gonna dig it. Between the styles and what seem like great strides with the design, I'm feeling safe saying "It's a must have for fashionistas and folks everywhere!" And note that this was an unpaid endorsement. And that it doesn't have to be that way...

 

GSA: You're getting free food and beer! Hey, can we get a sneak peek at your latest opus, or at least get a hint as to what it's about?

 

MM: I'm actually co-writing an indie movie, Band on the Run, to be shot next year in the United Kingdom.  No, it's not an English costume drama, but there are plenty of British babes in it.  Band is the compelling story, inspired by actual events of the late fifties, of a fugitive rock-n-roll singer on the lam from the law and the monarchy.  Let's just say the Queen will not be amused when this comes out. 

 

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2 Comments

Steve W Laws said:

You know, I really see you missing the chance to make these shoes the one everyone wants. I see this prepy gay kids representing this shoe and I think people will stay away from them because of thissouth florida, san fran image. Look, my wife has muscular dystrophy, ( myotonic dsytrophy) and she has not been able to put a shoe on by her self in 2 years because her toes spasm and will curl under and it will take 15-20 sec. to relax, but most all shoes have no way to flatten her toes do to no access in to shoe. now, with the bone she could put her foot in it and relax and slide the skinn on by herself. you know how many 100 of 1000's of people have this problem having M.D.the muscular dystrophy assoc. has a magizine called Quest that goes out to these people, if you showed this shoe in there you could really help a lot of peoplebut it wont fly with the naked little boys in the ad. I dont mean to offend anyone but I call like I see it and its sick!

Matthew said:

I agree with Steve. I think that marketing/branding the shoes with a stronger medical solution position can be very positive for the shoe. The idea behind the shoe goes much deeper than style, so the branding should not focus completely on style. Not everyone who will like the shoe will be a savvy, liberal, young adult; some people will like the shoe because of the relief and support it gives their feet---so show it!

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About this Entry

This page contains a single entry by Hesh Rephun published on November 30, 2007 6:10 PM.

Skins Footwear a Perfect Fit for Online Talent was the previous entry in this blog.

GSA Q&A: Mark Klein is the next entry in this blog.

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