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Skins has designed and continues to develop a two-part, footwear structure
consisting of an outer collapsible "Skin" and an inner orthopedic support section called the "Bone." The design is intended to allow consumers to purchase one inner section, the Bone, and numerous outer Skins, resulting in multiple style variations from the same pair of shoes, with the same feel and fit despite which Skin is being worn. Skins intends to initially design, manufacture and market high quality men's and women's footwear and is finalizing the first Skins collection with an anticipated Fall 2007 commercial launch. |
Skins Footwear has announced an alliance with SLAM (Sportie LA Media), the media marketing division of top indie retailer Sportie LA. SLAM provides nontraditional marketing and consulting for select brands.
"We've been very aggressive about our marketing and have assembled a team that spans the spectrum of industry expertise," said Skins Footwear CEO Mark Klein. "When our line was in development, we sat down with numerous retailers, and Sportie LA was obviously one of the key players whose input we sought." Klein went on to say that in meeting with the company's SLAM principals, he discovered a group that could offer "an innovative approach and broad-based expertise spanning Web marketing & promotion, branded content, and product development."
According Isack Fadlon, co-owner of Sportie LA, "Skins Footwear is everything that's creative and adventurous about our business. With regard to special marketing efforts undertaken by SLAM, that's exactly what we look for."
About Skins Footwear
Skins is an amalgamation of luxury, innovation and design. A patented, two-part interchangeable footwear structure, Skins consists of an outer collapsible 'Skin' (the shell and outsole of the shoe) and a highly engineered flexible foot form, the 'Bone,' that cradles the foot. Once consumers purchase one pair of "Bones" - they have the core of an entire Skins shoe collection that ensures constant fit and feel. The concept allows and encourages consumers to frequently change their style, uniquely positioning Skins between footwear and apparel. The Skins Fall/Winter 2007 debut collection consists of luxuriously chic designs that adapt to the wearers' lifestyle.
Clean silhouettes that are inspired by both an elegant and casual palette define a collection that offers the best shoes for women who appreciate design and style. Must-haves include the classic ballet flat updated with eye-catching intricacies such as antiqued gold buckles, treated metallic leathers and herringbone details. Offering men the best of both worlds, the Skins Fall/Winter 2007 Collection combines constant fit with an array of appealing styles. Sleek sneakers are made of supple leather with Velcro closures. Subtle suede lace-ups come in a variety of rich hues from chocolate brown to gunmetal grey.
