Hesh Rephun: September 2007 Archives

Following the launch of Skins Footwear, and with its in-store clinics well under way around the country (stay tuned for video & pics), the time has come to bring creatively-inspired types from all over the globe in on the fun.

Recently, a certain blogger blew us away with his take on the Skins brand, and we'll soon be premiering his spec campaign right here on

GetSkinnedAlive.com. This will be followed by a Webtest in which you'll be called upon to get down with your creative self and show us what you've got.

Also upcoming are a new SLAM-crafted Skins branding spot...and for the first time, some behind-the-scenes footage chronicling Skins' journey from the drawing board to the sales floor.

Hollywood, CA, September 2, 2007 - They're here... That's right, Skins - one of the most highly anticipated new footwear brands in recent memory - is making its debut this coming Wednesday, September 5, at Sportie LA, with an in-store clinic hosted by Skins Footwear President & CEO Mark Klein.

Klein will be on site all day, training sales staff and demonstrating the patented, two-part

interchangeable footwear structure of Skin and Bones for customers. Having stated early on that building a long-term relationship with the Skins customer is a high priority, Klein has announced that both walk-ins and online purchasers (up to the first 5,000) will receive the first generation Bone ($60 retail) free in exchange for their registration and feedback. They will get a brochure allowing them to register with a unique number to get the next-gen Bone 2.0 in October, also free of charge. The give-away is part of a Consumer Partnership Program that makes consumers part of an ongoing part of the company's internal research, working with designers and engineers to enhance the innovation of Skins and Bones.

 

"We are thrilled to introduce the Consumer Partnership Program with the debut of Skins at retail and apologize for some minor logistical delays," said Klein in a statement. "The most valuable part in perfecting the engineering of our product is consumer feedback. Clearly, the launch has been eagerly anticipated, and our management team will be working with our retail partners next week to ensure a tremendously successful rollout of Skins footwear."

SLAM, the media and marketing division of Sportie LA, will be debuting its Skins branding spot, "Flexible", created specifically for the launch. The spot hits the Web this month, on Youtube, Revver, here on the SLAM-powered GetSkinnedAlive, and more, but visitors will be given an exclusive preview at the clinic.

The Skins in-store clinic takes place at Sportie LA's Genesee store, at 7753 Melrose Avenue. Doors open at 11am, and heavy customer traffic is expected. 

For more information, please contact hesh@sportiela.com